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Style with Character.

Thoughtfully curated fashion, accessories, and distinctive finds for modern everyday living.

Visit the boutique

A boutique with a story

Grace & Gray Mercantile is a neighborhood destination in Avondale where thoughtful curation meets warm, personal service. Every rack and shelf reflects a love of quality, texture, and pieces that feel distinctly yours.

Whether you're refreshing your wardrobe or searching for a meaningful gift, we invite you to slow down and discover something special.

Our story
Interior of Grace and Gray Mercantile showing clothing, books, and jewelry displays Grace and Gray Mercantile branded shopping bag

Online Shopping Coming Soon

We're bringing the Grace & Gray experience online. In the meantime, visit us in Avondale to discover our curated collection of fashion, accessories, and distinctive finds.

Visit the boutique
Grace and Gray Mercantile storefront at 3568 St. Johns Avenue

Visit us in Avondale

3568 St. Johns Avenue
Jacksonville, FL 32205

Open daily · Mon–Sun 10am–5pm